Publicity on the Internet | WebReference

Publicity on the Internet


Book Cover

By Steve O'Keefe
Coming late November, 1996
Published by John Wiley & Sons
ISBN: 0-471-16175-6, 402 Pages

Contains barely-legal methods
for finding the e-mail addresses
of journalists, editors, producers,
talk show hosts, and other
media contacts.

Creating Successful Publicity Campaigns
on the Internet and Commercial Online Services

Do you want more hits at your web site? Do you want to get attention on the net without getting flamed? Do you want to reach the online media without making them mad? Then you want Publicity on the Internet, a complete guide to promoting any product, service, person, or event on the Internet and commercial online services.

This book is one of the best books I've read for successfully integrating your site into the Web and making it stand out. Steve shares his secrets and tips on how to most effectively get the word out about your new or existing site. Learn how to launch effective e-mail campaigns while avoiding on-line pyromaniacs, how to find or create your own media list, and more. From directory/search engine registration through attention-grabbing events and how to handle the media, this book will make any Internet publicist more effective.

Sample Chapter

Sneak Preview! - Chapter 6: Finding the E-Mail Addresses of the Media
Learn how to ferret out those elusive but all-important media e-mail addresses for your e-mail campaigns.
Support site
Contains an up-to-date catalog of the best publicity resources available online. You don't have to buy the book to get access to the web site. However, the book will help you use these fantastic resources in creating and deploying successful Internet publicity campaigns.
About the Author

Comments are welcome

Copyright © 1996 John Wiley & Sons, Inc. and
Created: Nov. 20, 1996
Revised: Nov. 28, 1996