The Art of Logo. Part II: Your Tools. Nuances | WebReference

# The Art of Logo. Part II: Your Tools. Nuances

 Nuances

 Fig. 13  Sample logo illustrating the use of nuances
Let's see a couple of examples.  The logo shown on Fig. 13 contains two nuances worth mentioning.  First, note that the tilt of the italic letters is exactly the same as the angle of the bottom (dark) square.  This helps to establish meaningful communication between the visual and the text and to bind them into one solid whole. Second, the impression of a mathematically accurate cross is misleading; if you use a ruler, you'll see that its vertical bar is actually a bit shorter than the horizontal one.  This is done intentionally, and the goal is exactly to make you believe that the cross is symmetric---it occurs that if the bars are physically equal, our eye tends to count the vertical one longer because it is not burdened with text.

The symmetric composition on Fig. 14 is improved by the fact that its title is aligned against the vertical axes of right and left stars and that its middle star is raised exactly to the extent allowing its lowest ray's edges, when continued, meet the other star's apexes (both these nuances are illustrated by red dashed lines in the figure.)
 Fig. 14  Nuance coordinations are shown by red dashed lines

 In conclusion I'd like to say a thing that may be a bit out of the tracks of this tutorial, but is nevertheless as important as the technical advice I've been giving.  To succeed in the art of logo, you must before all enjoy your material and your tools; you must love to play with forms, fonts, and colors; you must palpitate with expectations when you unpack an upgrade to your favorite drawing program.  Enjoying the process of work is the best way to make sure that your audience will enjoy your creation---and nuances come out quite naturally from the author's soulful attitude.

Created: Feb. 21, 1997
Revised: Feb. 22, 1997

URL: http://www.webreference.com/dlab/9702/nuances.html