15 Profitable Ways to Use Autoreponders | WebReference

15 Profitable Ways to Use Autoreponders

15 Profitable Ways to Use Autoreponders

By Nelson Tan

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An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust - unless you've had the foresight to utilize an autoresponder that has captured her email address. If you have, you can follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:

  1. Publish a newsletter. Some autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

  2. Publish a newsletter only for your affiliates. Inform them of current sales you're running and of promotional material that your affiliates can use to increase their commissions. Include tips, advice, and techniques that your affiliates can use to promote your business.

  3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

  4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what's known as a resource box for you. A resource box contains your biography and a brief description of your service or product. It can also contain your autoresponder address. Let's say you've written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

  5. Create mailing lists. Inform your subscribers when you've written new ones that they may want to publish in their own newsletter or Web site.

  6. Automate your sales process. Use an ad to insure repeated exposure to your message, which has been proven to increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

  7. Distribute advertising. Let's say you sell advertising on your Web site, newsletter or e-zine. Set your autoresponder to send information about rates and how to place an ad automatically to all prospects' email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.

  8. Distribute an email course. Each day, have your autoresponder send out another lesson but make sure each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

  9. Automate a reminder about your product/service when a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

  10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports aren't sales letters or you could lose a potential customer instead of gaining a sale.

  11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors' email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set up to send them a confirmation of their entry.

  12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your Web site. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.

  13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page which contains graphics, promotional articles and text links that interested affiliates can use. Inform visitors that they can have free access to your affiliate page by requesting your autoresponder service. You'll gather a list of visitors who may be interested in becoming your affiliates.

  14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates an effective mailing list that contains the names of people who are already your customers.

  15. Put your links page on your autoresponder. It should contain up to fifty links of interest to your visitors. Make sure to add your promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

Nelson Tan is the Webmaster of the Internet Mastery Center. Create Your Online Profits with the RIGHT Products, Environment and Mindset!

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Created: March 27, 2003
Revised: November 26, 2007

URL: http://webreference.com/promotion/15_autoresp_tips/1