Web / Promotions / Banners | WebReference

Web / Promotions / Banners

WebReference Articles

Banner Ad Location Study
Graduate students at the University of Michigan School of Business Administration, in cooperation with Athenia Associates, published this study that raises important issues about banner ad placement. Moving ads increased click-through rates from 77 to 228%.

Comments are welcome

Revised: Jan. 10, 2000

URL: http://webreference.com/promotion/banners/index.html