How To Quickly Build Opt-In Email Lists | WebReference

How To Quickly Build Opt-In Email Lists

How To Quickly Build Opt-In Email Lists

By Terry Detty

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Opt-in email lists not only allows you to instantly test an idea and get immediate results, but it also gives you the ability to maintain traffic and hits during slow periods. Online marketers have noted that just like in the bricks and mortar world out there, online businesses and sites have their low periods where traffic often drops off dramatically. The results can be devastating as earnings take a dive as well.

With a large opt-in email list, the options open to a webmaster or blog site owner are many. They can quickly launch a special promotion and quickly bring that hit counter back up again.

However everybody knows how difficult it is to build an opt-in email list these days. With increasing problems associated with email like spam and even phishing scams that seek to trick people into giving out their private and sensitive information, many people approach email with a lot of caution these days.

Still, there are tried and true techniques that are effective in building up lists quickly.

Prepare The Numbers Before You Start Building Your Opt-In Email List

The biggest and most common mistake online marketers make is to blindly lunge into building a list without working on the numbers first. You must start with a target and that target has to be a realistic one. The way to make it not only realistic but fairly accurate is to work out the number of names you expect to harvest from a certain activity over a specific period of time.

For instance, I quickly built an opt-in email list by calculating the number of names each article I wrote would bring in. From some brief tests I did, I noted that on the average, one article written and posted at a certain popular articles directory would usually yield about 3 names every week—at least in the first two months or so. So I made an effort to get 100 article written whose sole objective was to get people to sign up for my list. The amazing thing is that there were weeks where I was able to get 400 new names, instead of just 300.

By doing something similar, you can be able to work out fairly accurately how quickly your list is going to grow.

Preparing The Numbers Helps You To Stay Focused

The World Wide Web is a place where there are numerous distractions. Losing focus is not only easy, it's the norm. One of the advantages of setting clear targets and having actual numbers is that it keeps you focused on exactly what you have to achieve the your desired results.

This is in sharp contrast to the half-hearted-trial-and-error way in which most of us start our online ventures. The reality is that we often end up expecting miracles from doing nothing.

Advance planning also helps you select the most suitable tool to use in building your list. For example, you can do a quick calculation to compare the costs of running a paid advertisement and getting articles written. Or you can even compare two different forms of ads and the expected outcome. For instance, PPC ads, banner advertisements and popup campaigns at your Web site.

Testing Is Crucial Before You Decide on Your Targets

Before you settle on your figures and estimates, it's important to do some testing to see actual results. One of the wonderful things about testing, is that even if you spend more money than anticipated, you'll save a small fortune. For starters, testing will allow you to settle on the most effective list-building method for your particular niche. And most of all, you'll be able to come up with pretty accurate estimates.

In Conclusion

A scientific approach to building your email opt-in list will make all the difference between success and failure. Countless webmasters and online entrepreneurs have unsuccessfully attempted to build up their lists many times. In most cases it's because they didn't create estimates and targets before they started. Instead of just wishful thinking, a scientific approach (as detailed here) will make the difference between success and failure with your marketing.

Terry Detty is passionate about Internet marketing. Generate targeted Web site traffic with Majon's web promotion pack. Increase your business with opt-in permission based email marketing and by creating advertising emails.

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Created: March 27, 2003
Revised: July 10, 2007